Though Africa is known as the black continent, some Africans are trying to paint it white by painting, sorry, by bleaching themselves ‘white’.
By bleaching themselves, Africans are not only rejecting their ethnic identity, but also trying to play God.
Bleaching is very popular among African women, though men too are not left behind.
A recent survey by the University of Cape Town suggests that South Africa is the nation with the most bleached women.
While the rich use high-end products which are considered safer, others try to follow in the footsteps of Michael Jackson by using locally made concoctions that have resulted in unintended consequences.