The Young Veterans Music will officially release its new roots reggae juggling titled Fire Avenue Riddim on June 29th 2018. The album is laden with thirteen well worked tracks.
This riddim features popular artists such as Capleton, Luciano, Pressure Busspipe, Fantan Mojah, Anthony B and Ginjah to name a few. Young Veterans Music is an independent record label operating out of Kingston Jamaica that specializes in the development of artists and the production of high quality music.
Young Veterans was founded in 2003 by Sheldon Pennicott and longtime school friend Ricardo Hart. They started out by forming a small sound system and doing small recording projects while attending the University of Technology Jamaica.
In 2005, Sheldon met Sekou Davis whilst working as an audio engineer at his uncle’s ‘Byron Murray in the Streets’ recording studio. After developing a close friendship, both Sekou and Sheldon decided that it would be in their best interest to create a fusion of their respective label.
Since then the two have built a strong reputable label, working with popular artists giving way to some renowned songs. Some of their more popular tracks include ‘Rasta Imposter’ and ‘Young Black and Powerful’ both by Konshens and ‘I said it’ by Opal, just to name a few.
The label has been featured on several artist albums and also samples of their work have also been incorporated in international productions such as M.I.A’s and Major Lazer’s ‘Lovalot’, Raggasonic’s ‘Real Friends’ and Bunny Rugg’s ‘Heaven Sent’ amongst others.
The Young Veterans label have since broadened their horizon by engaging in other aspects of the entertainment industry. They have expanded into artist management and development as well as bookings.
Added to the Young Veterans family is Andrew Pennicott, the younger brother of Sheldon. Andrew is a graduate of the University of The West Indies Mona and along with Sheldon comes from a musical lineage.
Altogether the members of the label share a common musical focus as they trod their musical journey. Dedication, teamwork, patience and determination are a few of the qualities that the Young Veterans Label believes is necessary to create a strong musical legacy.