By Chris Mahove
Collaborations with regional and international artists have helped Jah Prayzah take his music to the world and raise the country’s flag high although the singer would want to believe digitalisation has been critical in helping music move fast and reach all corners of the world.
At a press conference in the United Kingdom during the London Summer Festival, Jah Prayzah said digitalisation had made selling and distribution of music much easier.
“I think the world is going digital selling music and recording is now easier than before. Music is now fast. We have an advantage over legends,” he said.
The talented musician has been in collaboration with American Artist, Jason Derulo on the remix of his 2010 song ‘In My Head’ which he did for Coke Studio Africa and most recently, Prayzah featured popular Nigerian artist, Davido on his song “My Lilly”.
The video for the song My Lilly, which was released on you tube last week, has reached almost 300,000 views so far.
Jah Prayzah has also collaborated with Mafikizolo of South Africa on his song Sendekera.
Although a number of Zimbabwean musicians have toured several countries across the globe, their live shows have mostly attracted Zimbabweans based in those countries, making it difficult for the music to penetrate international markets.
Female gospel and Zimdancehall musician, Fungisai summed it up; “It is not like we don’t go out there, we are invited to countries like Australia, to perform in Canada and we are here (UK) right now to perform as artists from home; but then if you take a look at the audience, mostly you will find out the majority are people from home.
“So, in as much as we would like to break into the international market, you find that you are still in a local market but which has just relocated to another county.”